How will AI
change society?

Uncomfortable questions. Public debate. Since 2017.

We pose uncomfortable questions, encourage debate, and use ideas and film to educate the public.

Educate
Explain AI's benefits and risks
Connect
Bring experts together on AI policy
Anticipate
How AI changes us, how we counteract
Strategize
Options to protect and enhance humanity
Act
Take initiatives to steer AI toward human benefit

“…either the best, or the worst thing, ever to happen to humanity.”

Stephen Hawking, 2016

The Intelligence Explosion

“…100,000 years of evolution, this thing could probably achieve in a long morning.”

Terence McKenna, 1990s

“AI may converse intelligently about your favorite topics”

Nearly 1 in 5 working-age people worldwide now use AI

“…console you when you feel down”

Millions use AI companions

“Have your Virtual Assistant talk to my Virtual Assistant”

AI does shopping, scheduling, and work

“…drive you where you want to go”

Self-driving cars widespread

Expert systems in “law, accounting, medicine, education, finance”

AI drafts contracts, audits, assists surgeons, educates

“Dislocations in the workforce”

AI is number one reason given for job cuts

“AI-assisted hacking attacks will likely increase”

AI agents hacked Hugging Face

“AI-run drone swarms”

AI-guided drone swarms in Ukraine

“Luddite” movements

Thousands of communities resist data centers

“…equivalent intelligence to humans and even beyond”

AI firms now warn of superintelligence

Human work? Human relationships? Human creativity? Human power? Human meaning?

Where are we going?

WHO decides what AI does?

WHAT makes life most worth living?

WHEN machines do work, what do humans do?

WHERE is AI taking us?

HOW is being human meaningful?

WHY will humans be needed?

How do we get there?

“…make sure it's a god we can live with.”

Sam Harris, 2016
  • Advise universities on AI curriculum.
  • Hold symposiums on how AI will change society.
  • Host expert panels on how AI affects society and filmmaking.
  • Challenge filmmakers to imagine our future, with dedicated prizes.
  • Educate filmmakers and the public about AI trends.
  • Award films on AI's societal impact: superintelligence, singularity, warfare, universal surveillance, neural chips, deepfakes, addiction.

“This is the first technology in history to create stories.”

Yuval Noah Harari, 2023

Red GaiaUdesh Chetty

The Original Independent AI Film Festival.

AI International Music Video Festival

The Global Festival for Micro-Drama.

短剧◆ 숏폼 드라마◆ Episodic◆ Vertical◆ Short-Form
26events
3,800+submissions
2,850+filmmakers
355+winners
70+countries

Six initiatives

AI International Film Festival AI International Music Video Festival AI International Micro-Drama Festival AI International Advertising Festival AI International Winners Guild AI International Creator Guild

The guilds

The guilds educate and support AI filmmakers with tool and workflow updates, cooperation structures, networking, job opportunities, and communications.

Creator Guild

Everyone who has submitted to our festivals. Regular AI tools and workflow updates, and a global community of filmmakers.

Winners Guild

Elected award winners. Curated tool updates, early notice of screenings and calls for entry, industry opportunities, free tickets and streaming, and private member channels.

SUBMIT → CREATOR GUILD → WIN → WINNERS GUILD

2018

The AI Project website, archived 2018: Join us, item 3, calling for film contests or video contests to draw attention to the subject.
Join us, archived 2018. Item 3: “film contests or video contests” to draw attention to AI's impact.
The AI Project website, archived 2018: Scenario 3, Human addiction to Virtual Assistants.
Scenario 3, archived 2018. Human addiction to virtual assistants.
The AI Project website, archived 2018: Longer term, mankind must face the possibility that AI could attain equivalent intelligence to humans and even beyond.
Risks, archived 2018. AI “could attain equivalent intelligence to humans and even beyond.”

Film Superintelligence

Stories from Humanity's Future

“…the most important and most daunting challenge humanity has ever faced.”

Nick Bostrom, 2014

Newsletter

About the founder

Bert Holland founded The AI Project in 2017. In executive positions at BMW in Europe and the U.S., he led marketing and product strategy, product management and launches, and initiated the BMW/TED partnership that brought TED talks online and helped create TEDx. Today he is Founder and Executive Director of AI International Film Festivals in Hollywood.